HOUSE OF POPS
HOUSE OF POPS
HOUSE OF POPS
PHOTOSHOP | ILLUSTRATOR AFTER EFFECTS
For this academic project, the aim was
to create an ad campaign for an existing brand by coming the product in with existing artwork. The focus was to extend the campaign across multiple touch points
SOCIAL MEDIA VIDEOS
Animations and videos are powerful tools for social media campaigns, offering dynamic and engaging content that captures the attention of audiences more effectively than static images.
These animated visuals were created in After Effects using the elements from the static images that were used to create the ads. On social media links can be added to these vids taking user to the website or providing further infomation.
THE DESIGNS
I designed three different art works, using the same theme of the popsicle being featured in retro and vintage illustrations targeted out families in busy areas such as pop up markets. The retro and vintage aesthetics not only evoke nostalgia but also differentiate the product in a crowded market.
Each piece is characterized by vibrant color schemes designed to capture attention, while maintaining a consistent use of typography
and a singular tagline that serves as a thematic throughline to tie it all together.
BILLBOARD DESIGN
For the billboard creative, I combined all 3 illustrations into one with the company logo and the location of the product. I created a new background that incorporates all the flavors of the feature popsicles.
PACKAGING DESIGN