LOGO & BRANDING
LOGO & BRANDING
ALAMEERI LEGAL CONSULTANTS
ILLUSTRATOR | AFTER EFFECTS
Alameeri Legal Consultants is a Dubai-based family business that needed a a logo and a visual identity system
animated logo
LOGO CONCEPTUALIZATION
The design was drawn from parallel lines derived from two main inspirations. First, the iconic columns of a legal building, symbolizing the steadfast principles of justice and stability. Second, the lines incorporate stylistic elements from the 'A' of the Distrampler typeface, known for its bold and clear presentation.
The lines are grouped into two sets that lean towards each other, converging in a way that suggests interdependability and collaboration.
This visual metaphor not only represents the firm’s approach to client relationships but also forms
a distinctive 'A', anchoring the logo to the firm’s initial and enhancing its corporate identity.
LOGO APPLICATIONS
business card design
signage
envelope
VISUAL STYLE GUIDE
A style guide is an essential tool for a business
or brand in maintaining the consistency and integrity of the brand across all platforms and communications. This guide details how to use the logo, its variations, its size. It also stipulated brand colors, fonts, and typography.
This ensures the brand remains cohesive whether it's on a business card, a website, or a billboard.
By having and adhering to a well-defined style guide, the business can project a unified image that fosters trust and recognition, enhancing market presence and customer engagement.
SOCIAL MEDIA TEMPLATES
social media templates
example of use